Users will soon have a new feature that permits them to reduce the amount of AI-made videos appearing in their feeds. This step comes as the company revealed that it currently hosts in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale launch. This advancement coincides with a surge in AI content, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that nearly one in 10 of the quickest rising content creators on another major platform only show content made by AI. A large amount of this content is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is typically illogical or surreal.
“We know from our community that a lot of users enjoy content made with AI tools, including AI artwork to educational videos, and we aim to provide users the power to see more or less of that, based on their own choices,” stated a platform representative.
Scale of AI Content
The service shared that there are now over a billion videos on its network identified as AI-generated. In total, over 100 mn videos are added to the platform daily, making AI content a relatively small portion of its overall inventory.
User Control Features
Members will be capable of limit or boost the amount of AI-generated videos they view by accessing the “manage topic” setting in the application and picking the AI content topic. Other topics that currently be modified under the tool encompass politics, style, cosmetics, and movement.
Content Labeling and Policies
TikTok’s policies mandate users to identify “realistic” AI-generated content, and it forbids dangerous fake videos of celebrities or crisis events. Any authentic-looking AI-generated clip that is not labeled can be deleted under its user guidelines.
Furthermore, the platform will henceforth add an AI-generated watermark to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting AI-generated material. This measure is designed to deter users from trying to bypass the tagging system.
Educational Initiatives
The company is additionally introducing a $2 million AI literacy fund for experts and organizations to develop educational content about using AI responsibly. This project will support non-profit groups dedicated to teaching programming and robotics.
Content Safety Approach
The platform has defended its moderation strategy, amid controversy over proposals to make redundant hundreds of content moderators in Britain. TikTok is planning to eliminate 439 jobs in its trust and safety department in its British office, with worker representatives and internet security professionals raising concerns that humans are being replaced by machine-led review.
A company official explained that human moderation would continue to be important, but AI can safeguard staff by filtering out the most graphic content before it is viewed by staff. TikTok reported a significant reduction in disturbing and violent content seen by human moderators over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to balance people and machines to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a extensive automated help is making a difference operate efficiently.”
